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The overall campaign is designed to target all of the destination’s most important international and regional marketing through myriad marketing initiatives, including social media, digital marketing and dedicated e-blasts, tourism officials said.
“As the world gradually reopens in the wake of COVID-19, travelers are beginning to seek vacation escapes,” said Minister of Tourism Dominic Fedee. “Our new tourism marketing campaign is an opportunity to highlight both our responsible reopening and the inspirational spirit of Saint Lucia, as we implement policy that allows us to coexist with COVID-19.”
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